Engineering connected revenue systems from click to close.
Madhan Prasad · Digital Growth Marketer & Marketing Systems Architect
I bridge commercial growth strategy with hands-on systems engineering. With 6+ years of experience, I architect high-converting revenue engines across high-ticket adventure travel, B2B wellness, and digital commerce—specializing in full-funnel RevOps, predictive BigQuery intent scoring, multi-platform automation, organic search (SEO), scalable paid ads, and full-cycle video production.
Case Studies & Growth Systems
Comprehensive End-to-End Build Breakdowns
CRM & Marketing Automation Systems
Turning fragmented data and manual follow-up into connected revenue infrastructure
Engineered an ETL migration from legacy SQL into Zoho CRM, built a predictive intent-scoring model in BigQuery, and architected an end-to-end GoHighLevel workspace with 14-touch nurture workflows, Stripe multi-path checkouts, and Make.com integrations.
Mountain Madness: 10-Month SEO Overhaul
Rebuilding organic search visibility and direct commercial attribution in competitive adventure tourism
A comprehensive technical and editorial search overhaul across 240+ expedition routes. Reclaimed lost rankings, captured 47,000+ organic clicks, established programmatic schema authority, and generated $144K+ in directly attributed high-altitude bookings.
Paid Advertising & Scalable Demand (Google + Meta)
High-ROAS audience segmentation, lookalike modeling, and full-funnel acquisition campaigns
Architected performance media campaigns across Google Search/Display and Meta Ads. Engineered granular custom lookalikes, cold-to-warm retargeting sequences, and landing page message matching to consistently scale profitable ROAS.
Summit Ready System: 0-to-1 Product Launch
Offer architecture, automated workshop funnels, and recurring membership growth
Spearheaded the complete commercial launch of the Summit Ready System—from core offer positioning and pricing tiers to pre-launch waitlist nurturing, live webinar sales funnels, and post-purchase member onboarding.
SELECTED BUILDS & SYSTEMS
Interactive conversion assets, connected automation, and the marketing infrastructure behind the work.
Recal Breath Index (RBI) Assessment
Designed a seven-step interactive diagnostic that helps high-altitude athletes identify breathing and performance limitations. Users receive a personalised Breath Index report, targeted recommendations, and a clear next step into Recal’s workshop and training ecosystem. The assessment captures qualified leads and begins a segmented automated nurture journey.
North Star Goal Ladder
Designed and digitised a goal-planning experience for Alpine Athletics Peak Performance. The tool helps climbers connect intrinsic motivation to a long-term expedition objective, then reverse-engineer that goal into practical weekly habits. It turns static coaching material into an engaging product experience and lead-nurture asset.
Expedition Landing Pages & Lead Qualification
Built campaign-specific landing pages and registration experiences for high-ticket expeditions and workshops, capturing expedition intent, trip timing, campaign source, and key behavioural signals. Leads flow into Zoho CRM for segmentation, lead scoring, nurture, and sales follow-up.
TECHNOLOGY & AUTOMATION STACK
I select tools based on the business problem, then connect them into one measurable system—from first click to CRM, payment, fulfilment, and retention.
“Tools are only useful when they are connected to a clear customer journey, measurable commercial outcome, and team workflow.”
Have a growth, RevOps, or SEO challenge?
Whether you need to architect a full-funnel CRM pipeline, unlock predictive lead scoring, or scale organic search traffic, I would love to connect.